Below are the areas
we specialize in:
• Internal Linking Structure Optimization
• External Linking Plans
• Content
Creation
• Page Optimization
•
SEO Optimization Tuning
• Reporting on
Keyword Results
• Keyword Development
and Strategy
What is a campaign?
To understand campaign management you must first
understand what a campaign is. Campaign - A specific,
defined series of activities used in marketing a
new or changed product or service, or in using new
marketing channels and methods. Like a promotion,
the future estimated effects of a new marketing
campaign must be included in demand and resource
planning.
SEM
SEM is an acronym for Search Engine
Marketing which is a process of marketing
a site for improved search engine results, often
including a combination of search engine optimization
and paid advertising. Nocturnal Marketing understands
search. We utilize paid placement, CPM banner placement,
and organic placement to provide the most effective
combination for your objectives. We create demographically
targeted messaging, research and implement keywords,
manage your spend, create landing pages to increase
visibility to new customers, and provide detailed
reporting on the success. Whether your initiative
is branding based, ROI based, or event based, we
have an effective campaign management solution for
you.
The cost structure of an SEO project
varies. Many variables affect search engine results.
The task of optimizing a website is taken on an
individual basis. We need to determine how complex
the project will be before committing to it. Sometimes
we find that a client is just burning money by trying
to market on the web. Traditional SEO/SEM
is not always the right answer. The truth is that
it’s no different than trying to purchase
eye height shelf space in A&P Food stores. That
has a varied value depending on what you sell.
Analytics
In a recent CMO Council study, Measures + Metrics,
nearly 90% of senior marketing executives said measuring
marketing performance is a top priority, yet fewer
than 20% of them have developed a meaningful, comprehensive
metrics framework within their organizations. Consequently,
50% of CMOs are under a direct mandate to provide
better metrics and measurement for the marketing
department, according to IDC.
A WebTrends 2005 Web Marketing Confidence Report
surveyed over 250 marketing professionals and learned
that only 5% are currently “very confident”
in the measurement of their results. In fact, 26%
admitted to “flying blind”. Why? Because
less than one out of four had a complete view of
their performance metrics—including conversion,
revenue, ROI—to gauge the success or failure
of their marketing initiatives. The majority, a
combined 52%, are still relying on clickthrough
rates or have no campaign metrics at all. What are
savvy marketers doing to bridge the gap? Major trends
point to the Web.
No other medium is optimization as achievable as
the Web. Testing is easier. Measurement is more
comprehensive. And incremental improvements can
be realized on a daily basis. Because of these advantages,
companies are investing more in online marketing.
In fact, according to a CMO Magazine survey, interactive
marketing will achieve the largest increase in spend
(71%) of any marketing area over the next 12 months.
addition, the Internet Advertising Bureau and PricewaterhouseCoopers
reports that online advertising spend is up 26%
in the first half of 2005, and shows no signs of
slowing down.
Dave Grech Designs works with major analytics vendors
to provide you with the right package for your business.
Whether you have an ecommerce site or a lead generation
tool, we custom tailor the best fit. |
